MASTER IN SPORTS MANAGEMENT

MASTER IN SPORTS MANAGEMENT

ONLINE

October 2024

EAE’s Master in Sport Management is the sports management programme that accelerates your transformation, learning and professional development during 10 months at the heart of Barcelona.

Sports business revenue is derived from several sources that are experiencing fundamental transformations.

This programme is made up of four areas: exploitation of the sports facilities, events organisation, audiovisual rights and brand management.

It’s designed in the style of an MBA for the sports industry and it works as a hotbed, generating the necessary conditions for you to be able to lead teams and projects in a complex industry, in complex business environments and with an innovative vision.
A Transformative Experience

The EAE Barcelona experience leaves its mark on you. Become a part of a diverse, innovative and creative community and ecosystem and kickstart a personal and professional transformation.

Barcelona, Sports City

Discover Barcelona, one of the most important cities in the world when it comes to the sporting industry. Home of FC Barcelona and stage for numerous events such as the Basketball Euroleague, F1, MotoGP and many more.

Partners in the Business World

Our learning methodology and our close relation with the business world will provide you with practical experience in the resolution of real industry cases in collaboration with companies from the sector.

Lead and Manage Projects

Develop the competence and skills required to successfully manage projects in different areas of the sporting industry, facing challenges in a variety of scenarios.

An MBA for the Sporting Industry

You will learn all you need to know about business management with a vision that’s completely focused on sporting industry companies.
As a student of the Master in International Business, you will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.

55% OF OUR STUDENTS FIND JOB OPPORTUNITIES BEFORE GRADUATING AND 45% FIND IT AFTER HAVING FINISHED

Career Opportunities:

- Professional football clubs
- Other sports clubs
- National and international sporting organisations
- Companies linked to the sporting industry
- Sports marketing agencies
- Sponsoring brands
- Events promoters
- Sports facilities managers
- Sports tourism managers
- Entrepreneurship in the sports industry

Modalidad

ONLINE

Precio

Consultar

Requisitos

1. Initial Information/Admission Request

Once completed, we’ll assign you one of our expert advisors that will get in touch with you.

2. Interview with the Admissions Department

We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.

3. Formal Presentation of the Admission Form:

You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:

- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)

4. Admissions Committee

Your advisor will be in charge of defending your application in front of the Committee.

5. Process Resolution

We’ll inform you on the result of the process.

6. Booking and Assign You a Spot

You will have 3 to 5 days to make the payment for the inscription.

Por qué escoger este programa ?

EAE’s Master in Sport Management is the sports management programme that accelerates your transformation, learning and professional development during 10 months at the heart of Barcelona.

Sports business revenue is derived from several sources that are experiencing fundamental transformations.

This programme is made up of four areas: exploitation of the sports facilities, events organisation, audiovisual rights and brand management.

It’s designed in the style of an MBA for the sports industry and it works as a hotbed, generating the necessary conditions for you to be able to lead teams and projects in a complex industry, in complex business environments and with an innovative vision.
A Transformative Experience

The EAE Barcelona experience leaves its mark on you. Become a part of a diverse, innovative and creative community and ecosystem and kickstart a personal and professional transformation.

Barcelona, Sports City

Discover Barcelona, one of the most important cities in the world when it comes to the sporting industry. Home of FC Barcelona and stage for numerous events such as the Basketball Euroleague, F1, MotoGP and many more.

Partners in the Business World

Our learning methodology and our close relation with the business world will provide you with practical experience in the resolution of real industry cases in collaboration with companies from the sector.

Lead and Manage Projects

Develop the competence and skills required to successfully manage projects in different areas of the sporting industry, facing challenges in a variety of scenarios.

An MBA for the Sporting Industry

You will learn all you need to know about business management with a vision that’s completely focused on sporting industry companies.


As a student of the Master in International Business, you will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.

55% OF OUR STUDENTS FIND JOB OPPORTUNITIES BEFORE GRADUATING AND 45% FIND IT AFTER HAVING FINISHED

Career Opportunities:

- Professional football clubs
- Other sports clubs
- National and international sporting organisations
- Companies linked to the sporting industry
- Sports marketing agencies
- Sponsoring brands
- Events promoters
- Sports facilities managers
- Sports tourism managers
- Entrepreneurship in the sports industry

TEMARIO

MÓDUCLO 1: BRAND, PRODUCT, SPORTS AND ENVIRONMENT

- Strategic Vision in the Sports Industry - 5 ECTS

• Scope of sports: Activity and business
• International Sports Governance
• Sports industry ecosystem
• Description of a model for sports management

- Finance and Sports Law - 5 ECTS

• Introduction to the economic-financial framework of sports and its main source of revenue
• Introduction to sports law: Judicial resolutions
• Spanish sports model and doping and violence regulations
• Contracts & PI and technology law in sports

- Sports Brand - 5 ECTS

• Introduction to branding and brand creation
• Brand transformation and globalisation
• Brand strategy
• Brand experience

MÓDULO 2: REVENUE STREAM IN THE SPORTS INDUSTRY

- Sports Sponsorship - 5 ECTS

• Introduction to Sports Sponsorship
• Sponsorship assets and contracts. Measurement
• Sponsorship activation
• Digital sponsorship

- Sports Events Organisation and Management - 5 ECTS

• Reference framework and goals of events
• Types of events related to sports
• Players involved in the organisation of an event
• Factors in the key to success

- Management of Facilities and Business in the Sports Facilities - 5 ECTS

• Introduction to business in the sports facilities and strategic planning
• Consumption models in attendance sports
• Ticket sales
• Managing a stadium
• New technologies that will impact the business

MÓDULO 3: INNOVATION AND NEW TRENDS IN THE SPORTS INDUSTRY

- Innovation and transformation in the sports industry - 5 ECTS

• The concept of innovation: Challenges and goals
• Innovative methodologies
• Technology
• The entrepreneurial ecosystem

- Digital Strategy and CRM - 5 ECTS

• Digital marketing techniques
• Online advertising
• Digital analytics
• Monetisation of digital content

- Sports Tourism - 5 ECTS

• Supply, demand, commercialisation and issue markets.
• Adaptation and structuring of sports tourism products
• Promotion of sports tourism destinations
• Tourist exploitation of sports events

TFM: 15 ECTS

It’s not just the research paper you need to do in order to get your master’s degree — it’s the right time and the right place for you to combine your academic experience with your professional ambition, personal vision and your creativity. It’s your chance to put everything you’ve been learning into practice and to work in order to get to where you want to be.

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