Directorio Masters en Hostelería Restauración y Turismo Masters en Turismo
Octubre
ONLINE
Precio del Curso: 7100.00 EUROS
This program will be conducted in English.
The objective of Ostelea's Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.
Reasons for taking Ostelea's Master in Events Organization, Protocol and Business Tourism (MICE):
In-company Master s Thesis: The Master s Thesis is based on a real company in the sector.
Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona.
Organization of real events: Students taking the Master take charge of organizing the School s event and protocol.
Objectives
Insight into the MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach.
2. Sustainable Innovation and Management. Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.
3. Global vision. Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.
4. Training executives. Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
5. Development of strategic plans. Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).
Master in Events Organization, Protocol and Business Tourism is divided into 5 modules:
Introduction to business tourism and events organisation.
Strategic management in the business tourism and events organisation sector.
Protocol.
Management of events organisation and business tourism companies.
Master s Thesis.
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